How Deb Turns Florida Housing Resources Into Realtor Referrals

THE CHALLENGE
With leads down, LOs need creative ways to generate opportunities and strengthen referral relationships.

 

THE STRATEGY
With nearly 15 years on Florida Housing’s Lender Advisory Board, Deb knows how to help realtors get listed on the Florida Housing website. After completing a continuing education (CE) course, realtors can gain exposure to first-time homebuyers searching for down payment assistance.
Deb shares this opportunity when networking at open houses and meeting new contacts.

 

Here’s how Deb does it:
“I bring a simple postcard with key details, pull up the site on my phone, and walk them through how they can sign up and start receiving free leads. Before I leave, I say: ‘Text me your email, and I’ll send you the course details.’ This way, I can follow up, keep them in the loop, and add them to my email distribution list for future updates.”

 

THE OUTCOME
Realtors gain exposure to potential buyers, while Deb builds stronger referral relationships and positions herself as a trusted resource for Florida Housing programs.

 

THE TAKEAWAY
You don't always need a new lead source. Sharing the right resource can create value for your referral partners and new opportunities for your business.

 

Want more creative ways to generate leads and strengthen referral relationships? Connect with Marketing@tmf.mortgage for ideas you can put into action.